Finding A Product And A Niche

If you have signed up for an affiliate account at Clickbank and have been overwhelmed by the shear magnitude of products and services available to promote, there is a shortcut you might consider in narrowing down your search.

First, a little background on niches.  Some "gurus" believe you should pick a niche that is very large, allowing you to expand your marketing of different products within the large niche.  Others believe you should focus on very narrow niches where competition is low.  Whatever tack you take, you should look for products that convert well. That will be reflected in the gravity ranking of the product.  The higher the gravity, the more people are making sales of the product.

I believe that if you pick a product with a very large gravity, you will encounter unusually large amounts of competition.  Perhaps selecting products with gravity over 50 and under 300 would be a good range.

There is a free tool available which will shortcut the process for you to choose a highly converting product.  It is called CBEngine located here.  (There is also a Pro edition but you pay a price for it).  Locate the "Top Gravity" section on the right center of the page and click "Complete List". This will list from highest to lowest top products based on gravity. There, you will be able to get product information, website and affiliate links.  It also lists the average affiliate earnings for each product.

This is a good first stop and will illustrate the current "hot seller" niches.   An alternative approach is actually within the Clickbank Marketplace.  When you click on Marketplace, you will have a search window called "Find Products".  If you select "Advanced Search", you will be able to: specify keywords, categories (niches) and the ability to specify different "Stats".  Once you perform the search, you can then refine the search, by selecting gravity from the drop down menu, and sorting from high to low.

This concludes the "how-to".  More to come....
Thanks for reading.